Following its successful launch and being James Bond’s watch of choice at the time, Pulsar joined the Seiko Watch Corporation in 1979, enabling the brand to bring further surprises to the world; the first calculator watch in 1980 and the first all-quartz watch line in 1981 were among its industry-leading achievements.
Throughout the 1980s and 1990s Pulsar continued to bring to market new products that were born to be different. The Pulsar name became synonymous with adventurous and leading-edge design. Its products reflected their reputation as an ingenious and surprising watchmaker.
Watch partner to the Qatar M-Sport World Rally Team
Pulsar is proud to be the official time partner for the Qatar M-Sport World Rally Team.
The Qatar M-Sport World Rally Team is new but the car and the team supporting it are vastly experienced. M-Sport has been Ford’s WRC partner for many years and for 2013 has specially prepared a new version of the Fiesta RS car that made its WRC debut in 2011.
Pulsar’s core strength as a watchmaker is its chronographs and the FIA WRC is the perfect proving ground for the latest and most rugged models.
Throughout the rally season, Pulsar's name will be on all of the team's cars, as well as on the team rally facilities, transports and websites.